The goal is not to get a deal. The goal is to get a good deal. — Negotiation is a daily task, from negotiating with your toddler to eat breakfast, distributing house tasks with your husband, getting a new customer, or negotiating the right price or exchange of value. In my country, we negotiate everything, even the price of the bread at the bakery. After living in…

Failing brings new experiences to adjust our direction to get closer to our goal. — We are failing. No, no, it won’t. It’s going to be great! The truth is that according to a study by CBS Insights, 95 percent of startups fail. But don’t let that put you off. That’s why I want to share today the seven most common reasons I see when…

And the story of an old peanut butter cup success — During the pandemic lockdown, we adopted a dog. The newcomer spent hours catching the little lizards in the garden without any luck. I guess he could have wished for an easier or faster way to catch them, but he enjoyed the journey. I remember the last time we had a…

A better understanding of Disruption and learning from others’ experiences can help you in these challenging times to define your next position. — In the current uncertain times, many companies face the test of redefining their strategy in a short time frame, not even weeks but days. This redefinition had become the only solution to economic pressure and the way the consumer has started to think.

The Dangers of Multitasking — Do you ever feel like you’re spread too thin? Like you can never accomplish everything you want because you’re always trying to do too many things at once? If so, you’re not alone. Multitasking is one of the biggest myths out there. And it’s actually doing more harm than good. …

The marketing funnel is dead. Long life to the flywheel — I’ve been living in this small town for a while. I’ve started to go to the same coffee shop every day. It’s not that the coffee is great or anything. The staff at the bakery always makes me feel welcome and comfortable as if I were at home. They’re quick…

In an ever-changing environment, the one constant thing is that everything will continue to accelerate — When I was a little girl, I owned a record player, then a CD player, an MP3 player, and an iPod, and now I don’t even need a device since everything is on my phone. In the exponential age, everything is accelerating. The way we communicate, work, socialize, buy a…

Empathy interviews are a powerful way to gain insights into your user’s real experience. However, they can be tricky to nail down. — “The best way to prepare for an empathy interview is to try and understand your user’s real experience,” said UX designer Marcelo Coelho. “What are their feelings and needs? What are they trying to achieve with your product or service?” It’s no secret that user empathy is key to successful…

Begin with the user, and validate as much as possible to enhance your chances of success — “We wasted $1,000,000 on a company that never launched.” Hiten Shah, Co-Founder at KISSmetrics We always hear stories like this in the world of entrepreneurs and startups. Ambitious, talented people with amazing ideas never go anywhere or made many mistakes before going mainstream. …